Skip to content
Towel jackets
The towel, tailored.
€ 798,00
€ 689,00
€ 689,00
€ 749,00
| Couleur: Blanc / Bleu foncé |
€ 689,00
€ 689,00
Towel Jackets
Four in the afternoon on Pampelonne beach. The sun is still high, the skin still salty, and a towel feels too casual for the walk up to the beach club. A Baindoux towel jacket solves that in one move: the soft loops of a beach towel, cut as a blazer, a bomber or a shirt jacket. Women’s and men’s styles sit side by side in the grid.
What is a towel jacket?
A towel jacket is a jacket made of terry cloth, the looped cotton of a bath or beach towel. The loops absorb water, so a terry cloth jacket goes straight over damp skin or a swimsuit. Towel terry is woven and usually 100% cotton. French terry, the fabric of many sweatshirts, is smooth outside and looped only inside.
Where terry comes from
Loop-pile fabrics have a long history, from ancient Egypt to pre-Columbian Peru. The word “terry” appears in English in 1784, possibly from the French tiré, “drawn”. In 1850, the English towel maker Christy began industrial production of terry, based on handwoven towels from Turkey. Queen Victoria approved the name “Royal Turkish Towels”.
From towel to jacket
For a century, terry stayed in the bathroom and on the beach: towels, bathrobes, sweatbands. After World War I, terry became popular in the United States. Baindoux takes the next step and tailors the towel into a jacket.
Every Baindoux towel jacket is made of 100% Giza cotton, the extra-long-staple cotton grown along the Nile Delta. The long fibres give the terry jacket a soft hand and a subtle sheen, and the colours stay rich. The pages on the properties of Giza cotton and the Baindoux craftsmanship go deeper into fibre and finish.
Wearing terry off the beach
To wear a terry jacket outside the beach, treat the jacket as tailoring and keep the rest simple.
- Swimwear under an open towel jacket, between the sea and the sunbed.
- White shirts and tees under a terry blazer for lunch.
- Tailored trousers or a slip dress for dinner.
Men wear a towel blazer like The Royal over a T-shirt. Women wear the cropped Gaby over a dress.
From Pampelonne to the old port
Ten o’clock. Breakfast at the old port of Saint-Tropez. Courage, our tailored towel blazer, in Dark Blue / White over a white T-shirt and sand shorts. From a distance, Courage looks like a classic navy blazer; up close, the terry gives it away.
One o’clock. Lunch at a beach club on Pampelonne. Darling Jackie, a women’s club blazer with notch lapels and contrast piping, in Nude / White, worn open over a swimsuit and a wrap skirt. The terry absorbs the last drops of the sea, so the blazer goes on straight from the sunbed.
Seven o’clock. Sunset at the Citadel. Sunset, our quilted terry bomber with a red zip, in Yellow over a white T-shirt and denim. Open the bomber and the lining shows a Slim Aarons photograph, a nod to the photographer of the Riviera jet set.
Ten o’clock. Dinner in the old town. For him, The Royal, a terry blazer with a shawl collar, in White / Dark Blue over a navy shirt. For her, Le Temps Perdu, a collarless jacket with gold buttons, in Brick / Red over a white dress.
For a full packing list, read what to wear in Saint-Tropez, and the principles of a quiet luxury outfit.
Towel jackets for her and for him
Towel jackets for women
- Darling Jackie: a single-breasted club blazer with notch lapels, patch pockets and contrast piping.
- Le Temps Perdu: a collarless jacket with gold buttons and two chest flap pockets.
- Gaby: a boxy, cropped jacket with a shirt collar and metal buttons.
- Sunset: a quilted terry bomber with a red zip and a Slim Aarons photo lining.
Towel jackets for men
- The Royal: a terry blazer with a shawl collar, in 17 colour combinations.
- Courage: a tailored towel blazer, worn by men and women.
- Oscar: a mens terry cloth jacket with a mandarin collar and frog fastenings.
For more tailoring, see all women’s jackets and blazers for men.
The Saint-Tropez boutique
Baindoux has a boutique in Saint-Tropez, a short drive from Pampelonne, plus stores in Marbella, Knokke-Heist and the Cayman Islands (Baindoux stores). Online, shipping is free within the EU and free worldwide from €400 (delivery and returns).
More from Baindoux
Frequently asked questions
What is a towel jacket made of?
A towel jacket is made of terry cloth, the looped cotton of a towel. Every Baindoux towel jacket is made of 100% Giza cotton terry.
Is a towel jacket the same as a bathrobe?
A towel jacket shares the fabric of a bathrobe, not the cut. A towel jacket has the shape of a blazer, a bomber or a shirt jacket, so it goes from the beach to the restaurant.
What is the difference between towel terry and French terry?
Towel terry has loops on the surface and absorbs a lot of water. French terry is smooth on the outside and looped on the inside, and is common in sweatshirts.